Last month, famed fashion designer, Jean Paul Gaultier was appointed the role of Creative Director of Diet Coke. We’re excited to share with you the ever-so fashionable limited edition bottles designed by Gaultier, along with the ad campaign which was shot by Stéphane Sednaoui, a close friend of Gaultier’s.The bottles are available in 9 European countries from select retailers. A third bottle will be introduced this summer. Using the ‘Night & Day’ theme, the campaign re-introduces Gaultier’s love of sailor stripes, corsets and unique tattoos, on the exclusive bottle designs. The bottles definitely represent Gautier’s fashion sense. The article below has been reprinted.
The Bottles: 
Jean Paul Gaultier has combined his unique signature style and his fun light-hearted attitude to create the must-have fashion accessory of 2012. The collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs.
The, ‘Night’ bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.
The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.The exclusive ‘Tattoo’ design is inspired by Gaultier’s love of body art. Complementing the ‘Night & Day’ bottles, the ‘Tattoo’ design will be a must for fashionistas – but you’ll have to wait until later in the year to complete the collection.
The Collector’s Box : The Diet Coke Jean Paul Gaultier ‘Night & Day’ bottles will be available individually or via a chic collector’s box. The exclusive collector’s set includes both must-have ‘Night & Day’ bottle designs and a limited-edition Diet Coke glass featuring the iconic Jean Paul Gaultier blue and white stripes.
TV Commercial: A new 10-second TV campaign heroes the limited edition ‘Night & Day’ collection. The show-stopping bottles takes centre stage highlighting the individual designs. Echoing the recently launched ‘Serial Designer’ short film series, starring Jean Paul Gaultier, the bottles are revealed from behind a stage curtain in a glamorous and dramatised way. Click the link to enjoy the TV Commercialand the Behind the scenes with Jean Paul Gaultier and Diet Coke. http://www.youtube.com/watch?v=t2EGlHt9rFI&feature=youtube_gdata_player. The video’s are really fun, edgy and totally Gaultier.
XOXO,
