Vetements exploded onto the fashion scene in fall 2014, and the design collective’s rise has been meteoric. The name — pronounced vet-MAHN — is simply French for “clothes,” and that one word has been the brand’s guiding principle since its inception. That same principle is part of what’s made the brand such a big deal lately; sometimes, people just want awesome clothes like the oversized trenchcoat, the uneven hem oversized striped shirt or the double sleeve hooded sweat dress, or the double sleeve hooded sweatshirt or the oversized bomber jacket (burgundy…hot color for fall) oversized green metallic sock booties and camouflage pants are just a few of the collection. Oogling over the oversized Parka.
A Simple Concept
Vetements was started by Demna Gvasalia, a 34-year-old Parisian designer. He is the head designer and the public face of the collective, but the identities of the rest of his team remain anonymous. Gvasalia previously worked for Louis Vuitton and Maison Margiela before coming to a simple conclusion about fashion: “I felt like there was a niche of people … who just wanted clothes.” The concept of Vetements — just clothes — was born.
Bizarre But Cool
The collections released by Gvasalia and his team so far have lived up to that simple vision. The clothes are bizarre but very cool; real, rather than high-concept; and somewhat gender-fluid. People want to wear Vetements, which proves that Gvasalia’s original concept was spot-on.
A Bright Future
Vetements is already making big waves in the world of French fashion, and there’s certainly more to come. Kanye West is just one of the line’s big-name fans. The company was a finalist for the LVMH Prize in 2015, showing not just commercial but professional success.
7 Facts About Vetements that Will Completely Blow Your Mind
Parisian design collective Vetements and its bizarre but super cool line of clothes are making big waves in the fashion world — and they’re doing it in some very unconventional ways.
They’re Shattering the Gender Binary.
Vetements’ designs recognize that gender is no longer a given and that women can wear men’s clothing and vice versa.
They Reuse and Recycle.
Vetements puts 6 hours of work into each pair of jeans, which are made from 2 pairs of vintage Levi’s.
They Want Fashion to be Fun.
Head designer Demna Gvasalia and his friends and colleagues were losing the joy in their work with major designers. The new brand was born while this group was simply having fun with design.
They’re a Collective.
Vetements is truly a collective of designers, who can rotate in and out, meaning the brand’s aesthetic has potential for dramatic change.
They’ve Got Big Fans — and Big Critics.
The designers have garnered huge popularity in the fashion world, but they’ve also drawn a lot of criticism from people who don’t seem to understand how the concept of “just clothes” can be fashion.
They’re Kind of Post-Soviet.
Who knew? Gvasalia was born and raised in the former Soviet republic of Georgia, and a lot of Vetements’ line reflects that aesthetic.
They are Taking the Fashion World by Storm.
Vetements is changing the fashion world — much faster than most designers. Click any of the purple links ot the actual images to INDULGE. This Season’s Coveted Faashion Goodies!
