If you’ve ever watched Nancy Meyers’ movie “Something’s Gotta Give,” you’ve likely been enchanted by the cozy, chic, and effortlessly elegant vibe of the Hamptons beach house. But it’s not even just the beach house; it’s the outfits, it’s the care-free spirit when you’re on the coast, it’s those linen white trousers, those leather sandals, it’s everything! This film epitomizes the “coastal grandma” aesthetic—a style that has become a beloved trend for its timeless appeal and comforting simplicity.
Okay, maybe the word “grandma” makes it seem like you have to be a grandma, but technically, grandkids or not, any age can enjoy and embrace this! But what exactly is the coastal grandma aesthetic, and how can you incorporate it into your life? Plus, why should you?
The Roots of the Coastal Grandma Aesthetic
The coastal grandma aesthetic isn’t just about beachside living; it’s about embracing a lifestyle that prioritizes comfort, simplicity, and a touch of luxury. But sure, you can shop Tritoon Boats or any other boat for that matter; basically, the more coastal living there is, the better it can all feel (truly, that’s true).
The term itself brings to mind images of a serene seaside retreat, where mornings begin with a walk on the beach, afternoons are spent gardening or reading, and evenings are enjoyed with a glass of wine while watching the sunset.
It was coined back during the pandemic, and it was meant to feel like this holistic little escape from the world. This aesthetic draws heavily from the classic, laid-back elegance seen in coastal communities like the Hamptons, Nantucket, and Martha’s Vineyard. It’s a style that combines the casual comfort of coastal living with the refined taste and sophistication often associated with grandmothers who have an eye for the finer things in life. Again, Nancy Meyer’s movie is probably the perfect example of this aesthetic.
How You Can Bring the Aesthetic into Your Home
Alright, so it was mentioned earlier that it helps to live on the coast and to have a beach home; while that really helps in selling the beach lifestyle, technically, it’s not necessary (but again, it does help with the lifestyle). So, one of the easiest ways to embrace the coastal grandma aesthetic is through your home decor. Start with a neutral color palette—whites, creams, and soft blues are key.
These colors evoke the calmness of the ocean and create a serene, inviting atmosphere. You might even want to think about incorporating natural materials like wood, wicker, and linen to add texture and warmth to your space.
The Best Way to Embracing the Lifestyle
All right, so it was mentioned above the lifestyle itself and how living on the coast helps. But overall, the coastal grandma aesthetic is more than just a look—it’s a way of life. You don’t need to wear linen trouser pants to carry around a woven beach bag as a purse.
It’s about slowing down and enjoying the simple pleasures, like a homemade meal with friends or a leisurely walk by the water. It’s about surrounding yourself with things that bring you joy and comfort and creating a space where you can truly relax and unwind. It’s more about taking a holistic approach to life.
What Does the Coastal Grandma Wear?
When it comes to fashion, the coastal grandma aesthetic is all about comfort and elegance. It was mentioned a couple of times, but you’ll want to think of breezy linen pants, cozy sweaters, and classic button-down shirts. But also, you should choose pieces in neutral colors and soft fabrics, and don’t be afraid to mix and match for a relaxed, effortless look.
XOXO,
Always beautiful